In the last few years, the number of eCommerce websites has witnessed a dramatic change. According to the latest statistics, there are tens of thousands of eCommerce websites that are operating around the world. This is quite natural because eCommerce has managed to integrate modern technology, aesthetics, customer experience and beautiful design in a way that makes shopping more enjoyable than ever.
Thanks to the introduction of secure online transactions, user-friendly sites, and mobile devices, eCommerce success can be achieved easily. It doesn’t really matter whether you want to run an online furniture store or a fashion store, all you have to do is to take care of certain essential elements that make every effective eCommerce website.
- Good website design
An eCommerce website that needs more than five seconds to load is doomed. Internet users will probably leave this website and look for an alternative. Modern buyers are not very patient and this is logical because there are so many eCommerce websites out here. Use fast and simple elements that will make your website loading time shorter.
- Smooth navigation
Endless categorization, pop-under and pop-up windows, flashy banners – all these things can make the navigation on your website a little bit difficult. The design of your eCommerce website must make visitors feel comfortable and safe. It also has to help them find what they are looking for quickly.
- Effective search function
The majority of eCommerce websites have dozens of items in their offer. Browsing through pages and categories is one way to find the item you are looking for. However, the majority of customers are using the search box to speed up the process. This is the reason why it is very important to optimize the search function. Use a search box with suggestion feature for the best results.
- Good photos
People that are buying things online can’t touch the items they are interested in. They can’t feel them. Of course, this doesn’t mean that they are prepared to buy something without learning anything about it. Good photos are a must for those planning on starting an eCommerce website. Use a professional photographer if possible.
- Good descriptions
Finally, use interesting and accurate descriptions for every product you have in your offer. This will help you increase your sales and your search engine ranking too.
Consider these 5 essential before you start your eCommerce website.