E-commerce has rapidly evolved since 15 years ago. Before the explosion of e-commerce, nobody could fathom the idea of buying and selling products and services online. In fact, such a proposition would be met with icy stares. People would even think you’re a corn artist. Today, more than 40% of commerce happens online, and more e-commerce stores are mushrooming from every nook and cranny of the world. However, the e-commerce concepts of yesteryears cannot apply in today technologically driven world. This is why before setting up your own e-commerce website; you must acquaint yourself with the factors influencing the modern day’s e-commerce website development to be able to stay relevant and competitive.
a. Trust is the greatest currency in the e-commerce solutions arena
Trust is the most important aspect of the e-commerce landscape. Without trust, no e-commerce website would exist today. Trust enables consumers to buy products and services from people they hardly know. Trust builds loyalty and cultivates sustainable long term relationships. Trust gives customers a peace of mind knowing that their private information is in secure hands. It also enables customers to tolerate common mistakes made by e-commerce merchants. If your e-commerce store can build a reputation based on trust, you’ll be in business until the end of time.
b. Mobile shopping is greatly impacting e-commerce websites’ development trends
At the beginning of 2013, mobile responsive e-commerce website designs flooded the market. Today, even more, powerful mobile friendly e-commerce website designs have been developed. The mobile revolution began with developers building sites that allowed seamless mobile integration. Today, e-commerce solution owners are gravitating towards sites that seamlessly support Smartphones and tablets. And with more and more people performing their searches using mobile devices, we are bound to see even more superior mobile responsive e-commerce website designs.
c. Security impacts and will continue to impact e-commerce sites’ development trends
At the onset of e-commerce, security of e-commerce websites was a concern for online merchants. Today, the situation is more apparent than ever before. Hackers are savvier than ever before, and they prey on customer’s information to steal identity and siphon money from their credit cards. Any merchant today looking to start an e-commerce store must take security seriously. They must build a platform that guarantees airtight security for their data and that of clients. This kind of security is only possible with state of the art technology, which is driving the way websites are made today. Even with that, experts are still working around the clock to innovate e-commerce web builders that offer full-proof security to website owners.
d. Accessibility is increasingly becoming significant for e-commerce solutions
The online space is growing to become the main source of information and services. This has raised the demand for e-commerce solutions, which allow individuals to access public information and boost their engagement. In the process, e-commerce has become a beacon for communications and relationships between customers and the public. This means that any merchant looking to build an e-commerce website and grow it quickly must take accessibility seriously. This is why we recommend Shopify.
e. Better delivery is changing how e-commerce websites run
The biggest drawback to buying products online is the wait time (two days to two weeks to be delivered). In fact, it’s more convenient to go a local brick-and-motor store and get the products right away. This has put a lot of pressure on e-commerce website owners to reduce delivery time to be able to satisfy customers’ needs. The recent Amazon’s innovative drone delivery technology is a huge step towards reducing delivery time and is projected to change how websites are developed and run.
Technological advances have changed and continue to change the way e-commerce websites are developed and run. Any e-commerce owner who wants to stay ahead of the competition must embrace these changes by constantly tweaking their websites to align with these trends.